By Source

UTC+0 –

Date	Source	Users	Clicks	No Device	Installs	Non-attributed installs	CR user→install	Revenue

Users = unique people (Adsterra u), counted inside each row’s own period — so daily rows do not add up to the period total. Clicks is the raw redirect count. No Device = clicks whose browser never ran our JS beacon; excluded from Users.

Landing Performance

UTC+0 –

Date	Landing	Users	Clicks	No Device	Installs	Non-attributed installs	CR user→install	Revenue

Users = unique people (Adsterra u), counted inside each row’s own period — so daily rows do not add up to the period total. Clicks is the raw redirect count. No Device = clicks whose browser never ran our JS beacon; excluded from Users.

Campaign Performance

UTC+0 –

Date	Campaign	Users	Clicks	No Device	Installs	Non-attributed installs	CR user→install	Revenue

Users = unique people (Adsterra u), counted inside each row’s own period — so daily rows do not add up to the period total. Clicks is the raw redirect count. No Device = clicks whose browser never ran our JS beacon; excluded from Users.

Affiliate Funnel

Date	Offer	Redirects	Unique visitors	Postbacks	CR	Revenue	Revenue / visit

Web offers

Источник Daily LP funnel by offer

Cohort

Приложение

Money

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Experiments

Cards from Remote AI API / Secretary DB plus Attribution System local experiment cards. Current app KPI comes from mobile analytics and Adapty daily cohorts.

Status

App

Date Range

Start

End

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Качество placement

Мониторинг trial и paid events в течение 10 минут после install

Кампания ОтДо

Placement	Offer	Clicks	Installs	Trial / paid	Конверсия	Статус
Выберите кампанию и обновите мониторинг.

Рекомендации blacklist

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Attribution Performance

UTC+0 –

Date	Users	Clicks	With Device	Device Rate	Install	Attribution	Attribution Rate	IP Attribution	IP Rate

Offer Events

Показать не атрибуцированные Click a row to expand the payload.

Offer	Name	Environment	Country	Date

LP Events

Raw web clicks (last 100, debug). Click a row to expand.

Offer	Type	Environment	Country	Date

App Events

from to

Last 100 events (debug). Click a row to expand the raw payload.

App	Event	Country	Time

Webhooks

Adapty webhook events. Click a row to expand the raw JSON.

Date	Offer	Event type	Attributed

Adapty delivery diagnostics Endpoint checks, auth failures, storage failures and stored events.

Received	App	Status	HTTP	Event type	Stored	Error

Paywalls

Paywall Analytics

Key	Name	Code	Tokens	Used	Apple Events	Initial Buys	Revenue

Add Paywall

Key

Name

Version

Attribution

Deduplicated (one per install) Uncheck to see every launch, incl. repeats from test devices. “No winning click” is the gap between Adapty installs and campaign installs. Manage test devices in the Test Devices section.

Offer	Source	Campaign	Landing	Confidence	Score Soft	Score Hard	Click class	Comment	Method	Environment	Date

Traffic Sources

Name	Slug	Postback	Actions

Offers (Apps)

Name	Key	Bundle ID	App Store	Tracking URL	LP / API Domain	Postback Domain	Actions

Landing Pages

Name	Group	Slug (lp)	Files	Comments	Actions

Campaigns

A campaign owns the traffic URL. Landings and offers are selected inside the campaign, so the network URL stays stable while creative choices change. Campaign (domain/slug) → LP variants → Offer variants

Смена доменов

Автозамена домена: монитор доступности (URL не отвечает) + Google Safe Browsing (домен помечен как небезопасный). Помеченный домен меняется на новый и обновляется в Adsterra.

🧪 Тест смены домена

Реальная замена: новый домен в Cloudflare + вызов Adsterra + старый домен в blocklist. «Откатить тест» возвращает всё назад.

Когда	Кампания	Старый домен	→ Новый домен	Причина	У нас	Adsterra

Cloudflare Zones

Read-only list of domains in your Cloudflare account. Bound domains (assigned to a landing) are shown first. To bind a domain, go to Landings and pick it in the row's Domain column. A domain must first be added to the Worker (Settings → Domains & Routes → Custom Domain) to actually serve traffic.

Zones

Domain	Landing	Status

Apple Test Notification

Asks Apple (App Store Server API) to send a TEST notification to the offer's configured S2S URL — verifies the whole Apple → Worker delivery path without a real purchase. After sending, check delivery status, then look in Offer Events for the TEST event.

Offer (for bundle id)

Environment

Health Check

Запускает корневую функцию атрибуции (processLaunch) с тестовым статичным payload на текущем алгоритме матчинга. Проверяет весь стек (DB, matching, запись пользователя) и показывает версию алгоритма, ASN инсталла и разбор кандидатов. Прежний probe чистится перед каждым прогоном — в статистику установок он не идёт.

Test Payload

Recompute Attributions

Перепрогоняет текущий алгоритм по всем авто-атрибуцированным пользователям (по сохранённым launch + клики, с привязкой к исходному времени установки) и переписывает winner/score/confidence/кандидатов. Ручные атрибуции не трогаются, постбеки повторно не шлются.
⚠ Инсталлы без asn (до деплоя v1.3) пропускаются — без ASN тайбрейк по свежести может выбрать случайный почти-одновременный клик чужой сети. Пересчёт затрагивает только трафик после деплоя.

Test Devices

Test Prod Links

Когда включено — каждый холодный старт приложения записывается в Offer Events с пометкой repeat, даже если устройство уже атрибуцировано. Используй во время QA-сессий, отключи после тестирования.

Send Postback

Когда включено — отправляет реальный постбэк в рекламную сеть при каждом repeat-событии. Доступно только при включённом Test Prod Links.

Devices — these installs bypass idempotency: attribution re-runs on every launch

Postback logs

Last 50 postbacks sent to networks (incl. Adsterra). Click a row to expand the response.

Time	Status	HTTP	Event	Source	URL

Resend by SubID

Fires GET postbacks from our Worker to the partner for each subid. Use when the partner asks for specific click ids (e.g. after they lift a campaign cap).

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